Retailers are partnering with white label CBD distributors, as the market is growing exponentially. It is enabling them to provide their customers with the products they want. But it also put them in another confusing situation i.e.: What are the characteristics of a good wholesale CBD distributor and how to choose the right one for your business?
It is unfortunate to notice that there are many providers out there whose products are below standards, as the market is relatively new and there are no strict regulations in place up until now. But that is not the case for everyone, some reputable brands are providing quality products. Point is how you can find them. What are the factors that determine either a CBD oil brand is up to the mark or not? If you are thinking of adding CBD infused products to your business, then you should take the following 5 points into consideration: to choose the best wholesale CBD or private label CBD distributor.
Although almost all the wholesale CBD brands out there claim their products to be the most potent, from the very best sources and of high quality, it is not enough to consider them as so. Quality of CBD product varies on different formulation and extraction methods, so does the price. You will find a few that are actually effective. Consider the following facts to choose a brand that provides quality products:
CBD market is growing exponentially and companies with poor services are overwhelmed to keep up with the demand. If you mistakenly choose a company that is poor in operational services you may face issues like missing products, delayed shipments, and unanswered customer support call. So it is wise to choose a partner in CBD business that you are confident to deal with.
You must take a look at the branding of the wholesale CBD company that you are going to partner with. Simply because their branding will eventually reflect on yours. Make a decision which one (out of the ones you shortlisted) represents equivalent standards when it comes to branding.
How they package their products? Are the items sold loosely or packaged? Is the packaging easy to display? Are the materials of high quality? Is the product presentation inline with other products in your store? Will it attract the customers you serve? You should ask yourself these questions beforehand. Partner only with the one wholesale CBD brand that lines up to your standards and it will drive better results for your business.
When you will have a look at a CBD wholesaler’s product line and pricing, you need to compare their offering with the affordability of your target customer base. Full spectrum CBD from various brands comes within the same price segment. However, the strength of formulation and types of products varies from brand to brand. So while choosing a company you should pay much importance to your customers’ needs and desires.
You will discover the biggest mismatch among customer interest and price point when you will consider formulation strength. Although companies are offering 3000mg or 2000mg formulas, you will notice there are only a few that are actually buying these. On the contrary, they are choosing a formulation that is less expensive, less potent, yet still effective. So, it makes complete sense why most retailers focus on these types of products.
Another point you should take into consideration is the wide appeal of the products you are going to offer. There are a number of CBD products in the market that are weird. CBD spices, CBD cookies, just to name a few. As they sell very poorly, we suggest staying mainstream with the products you sell. Select a company that produces Salves, Tinctures, Salves and other CBD products that your customers have experience using.
Great marketing support is essential from the company you are going to deal with. It will help you better educate your customers and employees about the health benefits of CBD oil. In order to evaluate a brand’s marketing support consider asking them the following questions:
The number of untrustworthy wholesale CBD products and businesses will increase as the CBD market continues to grow. But no worries, you can find the right partner for the success of your business by doing a little research. Follow the above five steps to figure out the right partner that will improve your customers’ lives as well as boost your business.